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Singapore Promising Brand Award

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The Singapore Prestige Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.


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Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:


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Winners

2002 Award Winners

Singapore Prestige Brand Award

  • Bee Cheng Hiang
  • CafĂ© 21
  • Cerisi
  • Crocodile
  • Dennis Wee Group
  • Dodo
  • Expressions
  • Family Fortune
  • Haach
  • Kinderland
  • PestBusters
  • Seng Choon
  • The Aspara
  • Tong Garden
  • TopChoice
  • V-KOOL
  • Unicorn

SPBA Distinctive Award

  • Chng Kee's
  • Kingsmen

SPBA Most Popular Brand Award

  • BreadTalk

2003 Award Winners

Singapore Promising Brand Award

  • AIBI International
  • Barang Barang
  • Camel
  • Econ Healthcare
  • Haach
  • Hosen
  • Jackspeed
  • Lorenzo
  • Mili
  • New Moon
  • Novena
  • Rang Mahal
  • Sakae Sushi
  • Scanteak
  • Showy
  • Tong Garden

SPBA Distinctive Award

  • BreadTalk
  • Da Vinci
  • Zouk

SPBA Most Popular Brand Award

  • Bee Cheng Hiang

2004 Award Winners

Singapore Promising Brand Award

  • AIBI International
  • Avance
  • Barang Barang
  • Bengawan Solo
  • Blush!
  • bwL
  • Expressions
  • Fortune
  • Hosen
  • Ichiban
  • Jack's Place
  • Koufu
  • Learning Vision
  • Lorenzo
  • Ma Kuang
  • Mili
  • New Moon
  • Nico
  • Novena
  • Old Chang Kee
  • Scanteak
  • The GMP Group
  • Thomson Medical Centre
  • TianPo Jewellery
  • V-KOOL

SPBA Silver Award

  • Bee Cheng Hiang
  • BreadTalk
  • Haach

SPBA Distinctive Award

  • 77th Street (Streetwear Brand)
  • BreadTalk
  • Fraser Serviced Residences
  • Goodrich
  • Haach
  • Lee Hwa Jewellery

SPBA Most Popular Brand Award

  • Bee Cheng Hiang

2006 Award Winners

Singapore Promising Brand Award

  • CarTimes

2016 Award Winners

Singapore Promising Brand Award

  • AngelFlorist (website: *Angelflorist Brand Homepage)

Source of the article : Wikipedia



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