Dial is a brand of soap and body wash. It was the world's first antibacterial soap. It is manufactured by the Henkel Corporation, an Arizona-based subsidiary of Henkel AG & Co. KGaA (Henkel Consumer Goods Inc).
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History
Dial was developed by a chemists from Armour and Company, a meat-packing company, and introduced in the Chicago market in 1948. Armour had produced soap since 1888; its laundry soap was made from tallow, a by-product of Armour's meat production processes. Dial was made antibacterial by the addition of hexachlorophene, referred to by the company as AT-7. The product was named Dial and promised "round-the-clock" protection against the odor caused by perspiration.
Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that cause perspiration odor". Although researchers had never established a link between hexachlorophene and germ protection, Armour's early advertisements graphically depicted germs and microbes before and after use of Dial soap. Hexachlorophene, the active ingredient in Dial, was removed from the consumer market and strictly limited in the hospital setting in the early 1970s amid reports that it caused neurological damage in infants. When the U.S. Food and Drug Administration outlawed its use in non-medicinal products, Armour replaced it with triclocarban, a synthetic antibacterial compound.
Dial became the leading deodorant soap brand in the U.S. From 1953 until the mid-1990s, Dial soap was advertised under the slogan Aren't you glad you use Dial? (Don't you wish everybody did?) which became a popular catchphrase.
Products
In addition to the original bar soap, other products sold under the Dial name include liquid body wash, hand sanitizer, and lotions. Dial liquid hand soap was the fifth bestselling brand in the United States in 2011. Dial also markets a line of Hello Kitty branded soap products.
Source of the article : Wikipedia
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