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Brand Positioning Document

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How to Write a Positioning Statement: 8 Steps (with Pictures)
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A position paper is an essay that presents an opinion about an issue - typically that of the author or some specified entity. Position papers are published in academia, in politics, in law and other domains. A position paper presents an arguable opinion about an issue. The goal of a position paper is to convince the audience that your opinion is valid and worth listening to. Ideas that you are considering need to be carefully examined in choosing a topic, developing your argument, and organizing your paper.

Position papers range from the simplest format of a letter to the editor through to the most complex in the form of an academic position paper. Position papers are also used by large organizations to make public the official beliefs and recommendations of the group.


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In academia

Position papers in academia enable discussion on emerging topics without the experimentation and original research normally present in an academic paper. Commonly, such a document will substantiate the opinions or positions put forward with evidence from an extensive objective discussion of the topic.


How to Write a Positioning Statement: 8 Steps (with Pictures)
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In politics

Position papers are most useful in contexts where detailed comprehension of another entity's views is important; as such, they are commonly used by political campaigns, government organizations, in the diplomatic world, and in efforts to change values (e.g. through public service announcements) and organisational branding. They are also an important part of the Model United Nations process.

They might also be used in European Union.

In government, a position paper lies on somewhere between a white paper and a green paper in that they affirm definite opinions and propose solutions but may not go so far as detailing specific plans for implementation.


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In law

In international law, the term for a position paper is Aide-mémoire. An Aide-Mémoire is memorandum setting forth the minor points of a proposed discussion or disagreement, used especially in undiplomatic communications.

Source of the article : Wikipedia



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