Omnicom Group, Inc. is an American global marketing and corporate communications holding company, headquartered in New York City.
Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. The company employs more than 74,000 employees in about 100 countries worldwide.
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History
In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide. In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford was named chairman of Omnicom. In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as a chairman.
By 2014, Omnicom was the second largest agency holding company and had revenue of over $15 billion. Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France, Germany, China and the UAE. In July 2017, Omnicom announced that Gracia Martore, former President and CEO of TEGNA Inc., had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent.
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Operations
Omnicom is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG) and TBWA Worldwide.
BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world. Several of the BBDO agencies were ranked in the top 50 awarded individual agencies in the world by The Gunn Report. Founded in 2000, Proximity Worldwide is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group. BBDO was the top agency network featured in the 2017 WARC 100. At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year.
The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research. In 2016, Omnicom formed two separate holding groups for healthcare and PR agencies. Later that year, Omnicom Health Group acquired a majority stake in Biopharm Communications followed by Rabin Martin. Some of the businesses included in the DAS network are Alcone, Critical Mass, C Space, Dieste, Goodby, Silverstein & Partners, The Marketing Arm, Omnicom Health Group, Omnicom Public Relations Group, TPN, maslansky + partners, and Wolff Olins.
DDB Worldwide, one of the three initial companies, is a global advertising network. In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil. In June 2016, DDB Health was launched as a combination of healthcare agencies, which added medical and healthcare services to DDB's profile. Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, Alma and Uproar!@DDB.
Omnicom Media Group is the media division of the Omnicom Group Inc. In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. Companies operating in their network include media networks OMD Worldwide, PHD Worldwide, Hearts & Science, in addition to data and analytics company, Annalect, and digital marketing agency, Resolution Media.
TBWA is a global agency network and is normally billed as an alternative agency. It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the companies offices still retain the TBWA Chiat Day name. Companies operating under the TBWA network include, Digital Arts Network (DAN), The Integer Group, Lucky Generals, Zimmerman Advertising, Martin Williams, Designory, NEBOKO , and other TBWA branded regional agencies.
Source of the article : Wikipedia
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